Watson Pharmaceuticals, CPhI 2012, Madrid
As Watson Pharmaceuticals had recently acquired a number of companies, the challenge for Discovery Events at CPhI 2012 was to integrate three companies – all with individual brands – into one cohesive exhibition design. Watson wished to re-use the stand elements from 2011 and bring in new elements to pull all the brands under one ‘roof’ with a walkway link through to Specifar. Each stand space is 201.25sqm with three open sides – adjacent to Specifar Pharmaceuticals – total of 402.5sqm. Build height 6m.