Global expert in clinical trial payment automation
Our brief:
- To build awareness of the company’s technologies with trade media
- Build an industry profile for the company’s CEO, positioning him as ‘the’ thought leader in his field.
Must Have Results:
- Significant increase in coverage levels and quality
- Significant improvement in the quality of copy and an increase in peer-review pieces making the cut
- An industry accolade for the CEO
- Discovery PR team integrated as PR team for company
First 12 Month Results:
- Regular commentary in industry titles including Outsourcing Pharma, Applied Clinical Trials, International Clinical Trials, CenterWatch
- 300 pieces of ‘quality’ coverage representing a 86% increase over previous agency
- Over 1 million people reached by proactive media relations campaign
- Key executives’ PharmaVOICE 100 award win
- CEO shortlisted as finalist for Ernst & Young Entrepreneur of the Year Award
Details
DATE
2017
CLIENT
Global Clinical Trial Payment Solutions
PROJECT TYPE
Media Relations