Arrow/Watson, CPhI 2010

Arrow, newly acquired by Watson Pharmacaueticals Inc.

12m x 7.5m (90 sqm). Three open sides

CPhI Worldwide 2010, Madrid – CPhI is the market leading exhibition for the global pharmaceutical ingredients industry.

In 2010 Watson Pharmaceuticals acquired the Arrow Generics business. CPhI 2010 was the launch of the US giant, Watson Pharmaceuticals, into the European market. The exhibition stand displayed the Arrow branding with the addition of “The Watson Group” tagline for the first time.