Discovery Events is delighted to have been recommended to 24/7 Home Rescue to assist with an unusual concept. The client had developed a “Stay Warm this Winter” campaign and wanted a temporary stand to be installed in Grand Central station in Birmingham for two weeks in August to educate and promote this new campaign. The result was a stunning ‘igloo’ concept complete with roaring fire, seating and display space for the client’s boilers. Olaf also joined in the fun to welcome shoppers into the igloo.
The pilot project was a huge success and the client has confirmed that they wish to roll this out across many more shopping centres across the UK. Watch this space!