Global expert in clinical trial payment automation 2018-01-17T11:53:07+00:00

Project Description

Global expert in clinical trial payment automation

Our brief:

  • To build awareness of the company’s technologies with trade media
  • Build an industry profile for the company’s CEO, positioning him as ‘the’ thought leader in his field.

Must Have Results:

  • Significant increase in coverage levels and quality
  • Significant improvement in the quality of copy and an increase in peer-review pieces making the cut
  • An industry accolade for the CEO
  • Discovery PR team integrated as PR team for company

First 12 Month Results:

  • Regular commentary in industry titles including Outsourcing Pharma, Applied Clinical Trials, International Clinical Trials, CenterWatch
  • 300 pieces of ‘quality’ coverage representing a 86% increase over previous agency
  • Over 1 million people reached by proactive media relations campaign
  • Key executives’ PharmaVOICE 100 award win
  • CEO shortlisted as finalist for Ernst & Young Entrepreneur of the Year Award

Details

DATE

2017

CLIENT

Global Clinical Trial Payment Solutions

PROJECT TYPE

Media Relations